The best aren't born. They're built.

As an Olympic partner, we're dedicated to the study of elite performance in any form. Find out what we've learned at the Bridgestone Performance Institute.

Bridgestone logo


We're here all day, every day to answer your questions.

Road to Rio 2016

World-class performances don't just happen. They take years, miles, and endless reps. That's why we're proud to salute the world's top athletes as they chase their dreams. Because at Bridgestone, we know the best aren't born. They're built to perform.

My TPMS Light Came On - What Does it Mean?

The TPMS warning light will help warn you when your tire pressure is too low and could create unsafe driving conditions. Do you know what to do next?

Learn More

How to Check Tire Tread Depth: The Penny Test

Heavily worn tread will prevent a tire from performing as designed and can lead to unsafe driving conditions. One of the simplest, most common ways to check tread depth requires nothing more than a penny and a few moments of your time.

Learn More

Tire Tread Wear & Causes

As tires are used, the tread gradually becomes shallower, impacting overall tire performance. But tires don't all wear the same; here's what you should know about what causes tire wear.

Learn More