Bridgestone Demonstrates Sustainable Leadership With Donations To Two Environmental Projects
NASHVILLE, Tenn. (May 13, 2014) – Bridgestone Americas (Bridgestone) today announced it will give J.T. Moore Middle School $20,000 as recognition of the school’s ongoing commitment to creating a healthy environment for students and the surrounding community. The school aims to renovate its playground to encourage physical activity and build a greenhouse where students can learn nutritional values while growing and harvesting their own fruits and vegetables.
Bridgestone learned about J.T. Moore Middle School’s plans through the company’s Fuel the Cause contest, which was held online in April. While the school did not claim first place in the contest, Bridgestone was overcome with the passion of its students, faculty and surrounding community. The company elected to award J.T. Moore Middle School a $20,000 gift for environmental activities.
Additionally, Bridgestone Americas today announced plans to also support Daly Point Nature Reserve in its efforts to transform its site into a more usable green space that will attract local, regional and national visitors each year. Located in New Brunswick, Canada, Daly Point Nature Reserve will receive a $10,000 (USD) gift as recognition of the reserve and the surrounding community’s environmental commitment.
Bridgestone also learned about Daly Point Nature Reserve through the company’s Fuel the Cause contest. While the nature reserve did not claim first place in the contest either, Bridgestone was impressed by the community’s innovative plans for the green space and elected to award Daly Point Nature Reserve a $10,000 gift for environmental activities. Daly Point Nature Reserve plans to use the funding to build an extension to its Welcome Center and add picnic shelters and benches for visitors to use.
“As the world’s largest tire and rubber company, we are committed to building a better environmental future — for our customers, our employees and the communities in which we operate,” said Erik Seidel, Vice President of Brand Management, Bridgestone Americas. “We believe that it is only by working together as One Team, One Planet that we will achieve this goal. It is our privilege to support J.T. Moore as they work to instill healthy habits in their students and create a better environment for the local community to enjoy, as well as the Daly Point Nature Reserve and the surrounding community that is working hard to preserve and protect their beloved green space.”
Bridgestone conducted the Fuel the Cause contest as part of its annual Rethink Green campaign in April. Rethink Green highlights the Bridgestone Ecopia line of tires, which delivers low rolling resistance and improved fuel efficiency, as well as the company’s breadth of Eco-Products. The Eco-Product designation is used to identify Bridgestone products that feature environmentally-conscious materials, such as low-aromatic oil and recycled materials, and also are designed to help improve vehicle fuel efficiency and reduce emissions.
For more information about the Bridgestone Rethink Green campaign, visit BridgestoneTire.com/rethinkgreen/fuelthecause. For additional information about the Bridgestone Americas “One Team, One Planet” environmental platform, or to learn more about the company’s global environmental mission, visit OneTeamOnePlanet.com.
About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.