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Tires Plus Employees Help Lithonia Woman Clean Up Property

Thousands of tires removed and repurposed as part of Bridgestone Tires4ward program

LITHONIA, Ga. (June 19, 2014) – Employees from several Atlanta-area Tires Plus retail stores helped a local woman remove thousands of illegally-dumped tires from her property as part of a volunteer clean-up effort. The Tires Plus employees organized the clean-up event on their day off after learning the woman could potentially lose her Panola Road property because of tires and other debris that needed to be removed.

 “Our Tires Plus employees were so excited about the opportunity to help someone right here in our own community, and in doing so, help the environment too,” said Mike Nocilla, District Manager, Tires Plus. “I’m proud to work with a group of people who are so enthusiastic about giving back. Their passion and commitment are an inspiring reflection of our company’s culture and commitment to being a good corporate citizen.”  

Tires Plus, which is part of the Bridgestone Retail Operations network of more than 2,200 company-owned stores, helped remove the tires as part of the Bridgestone Tires4ward program. Tires4ward is founded on the company’s vision of creating a waste-free tire industry and works to ensure that all spent tires, or tires that have reached the end of their usable life, find new life as something valuable. In 2013, Bridgestone recovered more than 10 million used tires at company-owned retail locations across the country, saving those tires from the landfill.

The spent tires collected from the Lithonia property will be sent to another valuable use as part of the Bridgestone Tires4ward program and with support from Liberty Tire Recycling. Valuable new uses for spent tires include being used as material for rubberized asphalt, rubberized playground equipment, a valuable source of energy to make concrete, new tires and more.

Bridgestone supports organized community clean up events nationwide through the Tires4ward program, collecting tires that are recovered at those events at no charge. Since the Tires4ward program launched in 2012, Bridgestone has supported more than 300 community clean-up events, and recycled more than 85,000 used tires that were recovered from streams, waterways and communities nationwide.

Bridgestone’s environmental mission is to help ensure a healthy environment for current and future generations, and this is reflected in the company’s global “One Team, One Planet” environmental program. For additional information, visit


About Bridgestone Americas, Inc.:

Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

About Bridgestone Retail Operations, LLC:

Bridgestone Retail Operations, LLC (BSRO) is headquartered in Bloomingdale, Ill., and owns and operates more than 2,200 tire and automotive service centers across the United States — including Firestone Complete Auto Care, Tires Plus™, ExpertTire™ and Wheel Works store locations. Credit First National Association and Firestone Complete Fleet Care™ operations are also part of BSRO. BSRO is a member of the Bridgestone Americas family of companies.

Type: Community