Use My Location




Speak with your community to determine their needs.


Explain your vision for how the money will be spent.


Tell us about the groups of people that will benefit from your project, and how.


Start thinking about how you want to spread the word about your mission

Q. When does the Contest entry period start and end?

A. The Bridgestone Fuel the Cause 2015 Contest begins 12:00 a.m. Eastern Time (“ET”) on February 15, 2015 and ends 11:59 p.m. ET on March 15, 2015 (the “Entry Period”).

Q. Who is eligible to enter the Contest?

A. The Contest is open to legal residents of the 50 United States, the District of Columbia and Canada, who are: (1) 18 years of age or older or (2) the age of majority in their primary jurisdiction of residence, whichever is older as of date of entry (“Entrant”). Employees of Bridgestone Americas Tire Operations, LLC, Bridgestone Canada Inc. (collectively, the “Sponsor”), their parent, subsidiary, and affiliate companies and advertising and promotions agencies, including Don Jagoda Associates, Inc. (the “Administrator”), and members of their immediate families (spouses, parents, children and siblings and their spouses) and/or those living in the same household of each are not eligible to enter.

Q. What do I have to do to enter?

A. During the Entry Period, visit (“Contest Site”) and follow the directions to register and submit an essay of up to 500 words on what $25,000 could do for your Community.

Q. What should I write about?

A. You must nominate a project which identifies a space, object, initiative or nonprofit organization in your community (“Public Entity”) that you feel has unrecognized or untapped potential or is underfunded or underappreciated and describe how a financial grant from Bridgestone would help the space, object, initiative or nonprofit organization undergo a positive transformation and foster positive change (“change the game”) for the community in which it is located (“Essay”). The submitted Essay should include content that describes in detail why the Public Entity has unrecognized or untapped potential or is underfunded or underappreciated, a description of the activities that could be conducted at/by the Public Entity if it were transformed, and compelling reasons why the Public Entity deserves to win and would “change the game” in the community if it were to win. The Essay should also include content such as the approximate number of people in the community that could perhaps benefit (to the best of your knowledge and belief) and whether the Public Entity has any special meaning to you. The Essay may be up to 500 words in length.

Q. What else must I do to Enter?

A. You must also upload three (3) unique photos of or related to the nominated space, object, initiative or nonprofit organization you wrote about in your Essay. The photos must be in color, .jpeg format and no larger than 20 MB each in file size.

All components of your Entry must be submitted together at one time in the same online session. YOUR ESSAY AND PHOTOS MUST BE YOUR ORIGINAL WORK.

Q. What are the Entry guidelines and restrictions?

A. Please make sure to note the following requirements for your photos and Essay:

  1. Photos/Essay may depict, identify and otherwise reference individuals provided that (a) such individuals are involved in the activities of the nominated Public Entity or otherwise associated with the operation/functioning of the nominated Public Entity (e.g., officers, directors, employees or volunteers of the nominated Public Entity) and (b) Entrant secures the written consent of each such individual (if individual is a minor in his/her jurisdiction of residence, such individual’s parent or legal guardian) prior to submission of photo/Essay with the understanding that Sponsor may condition the nominated Public Entity being declared a potential Finalist upon Entrant timely providing Sponsor or its agent with satisfactory written proof of securing such written consent(s).
  2. Photos/Essay must not have been submitted previously in a contest of any kind or otherwise been used by Entrant or any third party for any commercial, advertising or like purpose.
  3. Photos must depict current state/appearance of the nominated Public Entity; and if individuals are depicted/identified/referenced in photos or Essay, such individuals must be currently associated with the Public Entity; Essay must have been written specifically for this Contest.
  4. Photo/Essay must not have won any previous prize/award. Projects receiving grants from the 2014 Bridgestone Rethink Green Contest are not eligible for participation. Entrants (“Nominators”) from the 2014 Bridgestone Rethink Green Contest are eligible to participate in this Contest. However, they may not re-submit an entry for a project that received a grant in 2014.
  5. Photos/Essay must be truthful in all material respects (to the best of Entrant’s knowledge and belief). Excessive use of photo-editing software is strictly prohibited; any factual statements made in Essay must be accurate to the best of Entrant’s knowledge and belief and Essay must reflect the honest opinions of Entrant.
  6. Photos/Essay must not contain content that is known by you to be false, inaccurate or misleading.
  7. Any photo/Essay deemed inappropriate or unsuitable, in Sponsor’s sole discretion, will be disqualified. Photo/Essay must not contain material that is inappropriate, indecent, profane, obscene, hateful, tortious, defamatory, slanderous or libelous (including words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation, or socioeconomic group).
  8. Photos/Essay must not contain criminal or tortious activity, including but not limited to fraud, trafficking of obscene material, drug dealing, drug use, or gambling. Photos must not contain material that is unlawful, in violation of or contrary to all applicable local, municipal, provincial, state, federal, or international laws and regulations.
  9. Photos/Essay must not feature beer, wine, distilled spirits (i.e., hard liquor, malt beverages), tobacco products (including cigarettes, cigars, pipe tobacco, chewing tobacco and snuff), firearms and ammunition, prescription drugs, illegal drugs and related drug paraphernalia, nutritional supplements, lotteries and gambling.
  10. Any photo/Essay or portion thereof that is, in Sponsor’s sole discretion, obscene, profane, lewd, defamatory, contains any third-party materials or otherwise violates or infringes (or may infringe) any copyright, trademark, logo, mark that identifies a brand or other proprietary right of any person living or deceased or entity or makes reference to any commercial/corporate advertising (including but not limited to corporate logos, brand names, slogans, political, or religious statements), or is otherwise objectionable, will not be accepted (or posted) and may disqualify the Entrant. For the avoidance of doubt, the failure of Entrant to secure a written consent form from individuals depicted/identified/referenced in his/her photos/Essay constitutes a violation of the preceding provision.
  11. Photos/Essay must not include any anti-social, political or religious groups, any commercial solicitation or promotional materials or name, address, phone number, or URL address. Photos/Essay must not contain advertisements, personal solicitations or commercial solicitations.
  12. Photos may not be owned, taken or edited by a professional photographer.
  13. Photos/Essay must not contain viruses, worms, bots, spyware or any other computer code that is intended to damage, interfere with, or surreptitiously intercept or expropriate any system, data or information.
  14. Entries must be in keeping with Sponsor's image as determined by Sponsor, in its sole discretion. Photos/Essay must not disparage Sponsor, its products or organizations associated with Sponsor.

Q. How many times can I enter?

A. There is a limit of one (1) Entry per person/email address for the entire Entry Period. For the avoidance of doubt, the three (3) unique photos and accompanying Essay constitute an “Entry.”

Q. I’m having technical difficulties. What should I do?

A. If you are having problems entering, please email with a brief description of what you are experiencing, along with your operating system and browser/version number.

Q. How will the top 12 Finalists be determined?

A. In the Initial Round Judging process, all eligible Entries will be judged under the supervision of the Administrator, an independent judging organization, based on the following criteria to determine the top twelve (12) Finalists:

  • Most deserving of winning based on how the Public Entity would benefit as stated in Essay and photos (50%)
  • Most compelling reasons described in Essay and photos as to why the identified Public Entity would foster a positive transformation and “change the game” for their community if it were to win (30%)
  • Suitability of nominated Public Entity for transformation as depicted in photos and Essay (20%)

In applying such judging criteria, the Judges will also take into account the feasibility and practicality of implementing the proposed transformation of the Public Entity.

Q. How will the potential Finalists be notified and what is required in order to be confirmed as a Finalist?

A. The potential Finalists (that is, the Entrants/Nominators) will be contacted via phone and/or email within twenty-four (24) hours after the Initial Judging Round process is completed. Messages will not be left. Finalists will then be required (except where prohibited by law) to sign and return via email/mail, an Affidavit of Eligibility, Release of Liability/Prize Acceptance Form and a Publicity Release (or a Declaration of Compliance for Canadians) within five (5) days of notification attempt (including weekends and/or holidays) or prize (including opportunity for applicable Public Entity to win a Prize) will be forfeited and an alternate potential Finalist will be determined and notified, time permitting. In addition, as further described in the Official Rules, such Entrant must provide documentation from the appropriate local official responsible for the applicable Public Entity that will include a statement that the nominated Public Entity is eligible to participate in this Contest and, if determined to be a winner, that such public official will work with the Administrator and Sponsor-specified contractors to facilitate receipt of prize.

Please note, given the time constraints between the end of the Initial Judging Round process and the beginning of the Public Voting Round (to determine the Grand Prize winner), Sponsor recommends that Entrant investigate and determine who is the appropriate local official for the Public Entity addressed in his/her Entry and, ideally, obtain preliminary consent from such local official prior to submission of his/her Entry in the Contest, in the event that his/her Entry is selected as a potential Finalist in the Initial Judging Round process.

Q. When does the public voting round take place?

A. The Finalists’ Entries (once confirmed) will be posted on the Contest Site for public voting from 12:00 a.m. ET on April 1, 2015 through 11:59 p.m. ET on April 30, 2015. However, Sponsor reserves the right to modify or delay the public Voting Period by posting a notice to such effect on the Contest Site.

Q. How can I vote?

A. Eligible individuals who visit the Contest Site can follow the online voting instructions to vote for their favorite Public Entity. Sponsor/Administrator will post Finalist Entries and any associated content (as applicable) on the Contest Site in a pattern, format, sequence or arrangement of Sponsor’s/Administrator’s sole choosing, which may be varied one or more times by Sponsor/Administrator; Finalist Entries will be attributed to Finalists in the same manner (i.e. to be determined by Sponsor/Administrator in their sole discretion). Posted Finalist Entries represent solely the opinions of Finalist, not those of Sponsor or Administrator. Sponsor and Administrator further disclaim any liability in conjunction with screening, reviewing or monitoring posted Finalist Entries.

Q. Who is eligible to vote?

A. Voting will be restricted to legal residents of the 50 U.S., D.C. and Canada, who are: (1) 18 years of age or older or (2) the age of majority in their primary jurisdiction of residence, whichever is older as of date of voting. Employees of the Sponsor and eligible employees of authorized retailers of Bridgestone tires are eligible to participate in Public Voting.

Q. What is the voting limit per person?

A. Limit one (1) vote per person/email address per day during the Voting Period. Votes received from any person or email address in excess of this limit will be void.

Q. How will the Grand Prize winner be determined?

A. At the conclusion of the Voting Period, the Finalist (Public Entity) with the highest number of votes will be deemed the potential Grand Prize Winner. The Finalists with the second and third highest number of votes will be deemed the potential First and Second Prize Winners. The Finalists with the fourth, fifth and sixth highest number of votes will be deemed the potential First Place Runners-Up. The Finalists with the seventh, eighth and ninth highest number of votes will be deemed the potential Second Place Runners-Up. The Finalists with the tenth, eleventh and twelfth highest number of votes will be deemed the potential Third Place Runners-Up. Winners will be determined based 100% on the outcome of the public voting.

Q. What are the Prizes?

A. The Prizes are as follows:

GRAND 1 $25,000
FIRST 1 $15,000
SECOND 1 $10,000

All prizes will be awarded as a grant in the form of a check to the Public Entity. Prize monies will be awarded in the currency of the country where the Public Entity is located.

Finalist Prizes (12): A set of Sponsor-specified Bridgestone Tires, awarded in the form of a gift certificate for each individual Finalist (ARV: USD$650/CD$775 each).

All Prizes except for Finalist Prizes will be awarded by Sponsor/Administrator directly to the winning Public Entity only and will not be awarded to the corresponding Finalist personally (i.e., the individual who nominated the Finalist Public Entity will only win a Finalist Prize as described below).

Q. How can I obtain a list of winners?

A. For the names of the Finalists and Winners, available after May 15, 2015 for a period of at least 120 days, visit