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Ecopia tires are engineered with less rolling resistance, making any car more fuel-efficient.

Go farther on less energy using the breakthrough fuel-efficient tire performance technologies of Ecopia tires. They’re engineered for the eco-conscious and cost-conscious driver, delivering low rolling resistance - meaning the tire minimizes wasted energy, reducing fuel consumption and carbon emissions. Our Ecopia line is designed to enhance fuel economy while delivering all season performance and a smooth ride. Explore our entire line of Ecopia environmentally conscious, fuel-efficient tires for your car, hybrid, SUV or crossover here.

Ecopia tires return more energy back to the tire instead of generating heat and compromising fuel efficiency. They are made using recycled ground rubber, which contributes to at least 5% of the tread compound in every Ecopia tire. Ecopia tires help channel water away from the tire through circumferential grooves, which improve resistance to hydroplaning and increase wet traction.

Reduce your vehicle’s impact on your wallet and the environment without compromising the level of quality you expect from a Bridgestone tire. Ecopia can save you up to $450 in gas over their lifetime, practically paying for themselves. Check out our Fuel Savings Calculator to see how much you could be saving with Ecopia low rolling resistance tires. Check out more Ecopia technologies in our Performance section, or use our Tire Advisor to find the Ecopia that best fits your vehicle.

Go here for Ecopia warranty information.


Our Prius got even better fuel
mileage and rode smooth and quiet. -Customer Review, North Carolina

Tires Engineered
to Save on Fuel.

Bridgestone Ecopia tires are engineered to save you up to $100 a year at the gas pump*.
For tires that perform their best when you need them most, choose Bridgestone.

*To see how much you could save, visit

Find yourEcopia


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Popular Ecopia Tires

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Ecopia EP422

Starting At
$ 100.99
All Season | Touring

The Bridgestone Ecopia™ EP422™ is an all season tire designed to maximize gas mileage by returning energy back to the tire and reducing heat generation. This tire is a strong, reliable performer on wet and dry surfaces – all year long.


Ecopia EP20

Starting At
$ 107.99
All Season | Passenger

Original Equipment (OE) tire on select vehicles. See Sizes and Specifications for Original Equipment fitments.

  • Get A Recommendation+
    Get A Recommendation

    We can help find the tire that’s right for you.

    Get Started]
  • Fuel-Saving Performance+
    Fuel Efficiency Technology

    Go farther on less energy using our breakthrough fuel-efficient performance technologies.

    Learn More]
  • Calculate Your Fuel Savings+
    Fuel Calculator

    Use our Fuel Calculator to see how much you could save with Ecopia tires.

    Go To Fuel Calculator]
  • Ecopia EP422 PLUS+
    All Season

    The new Bridgestone Ecopia EP422 PLUS is changing the game in tire performance and is designed to make your car more fuel efficient.*

    Check It Out]