Unleash Your Potential

Bridgestone Potenza performance tires deliver ultimate handling and response, allowing you to take sharp turns with maximum precision.

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Road to Rio, Potenza 2016

What does it take to be one of the world’s best athletes? You have to be responsive and versatile, just like Bridgestone Potenza tires. Because the best in the world aren’t born. They’re built to perform.

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Performance Tires Engineered for Extreme Grip

For drivers who want the most out of their sports car or performance vehicle, Potenza performance tires deliver better control, responsiveness, and improved handling.

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Bridgestone Buy & Try 30 Day Guarantee

If you’re not completely satisfied with your eligible Bridgestone tires, you can return them to the location where they were originally purchased within 30 days of purchase for a full refund or exchange.

Bridgestone Potenza Tires Deliver A Thrilling Ride

  • Engineered for control, response and cornering
  • Impressive wet and dry performance
  • Precise handling and steering response
  • Delivers a thrilling ride
Bridgestone Engineer

"What a difference these Potenzas have made! They're smoother, quieter and stickier in wet and dry conditions... An excellent choice and highly recommended."

Potenza Customer

5 Stars
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Bridgestone Potenza RE-71R

Designed for maximum grip under braking and cornering conditions the Potenza RE-71R responds to your driving in wet or dry conditions. So whether you’re on the road or on the track, the Potenza RE-71R will give you the extra advantage you need to win.

Bridgestone Potenza RE-71R