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Have You Hugged
The Road Today?

POTENZA TIRES DELIVER ULTIMATE HANDLING AND RESPONSE, ALLOWING YOU TO TAKE SHARP TURNS WITH MAXIMUM PRECISION.

Potenza performance tires deliver a thrilling ride for drivers who want the most out of their sports car or performance vehicle. They are engineered for speed and deliver better control, responsiveness, and improved handling. Potenza tires live up to their reputation for withstanding high pressure while delivering an exciting ride. This lineup exceeds expectations with the ultra-high performance Potenza 970AS Pole Position, which blends enhanced handling with all season traction. The Potenza RE-11A performance tire brings the precision and control of the racetrack to everyday driving without sacrificing performance or wear life. Check out our full lineup of performance, high performance, and ultra-high performance tires here.

Complex driving machines demand high performance that pushes the laws of physics and engineering. The finely tuned tread patterns of Potenza tires deliver better grip and cornering capabilities, while maintaining stability at high speeds. Improved rubber compounds allow for improved durability, which means achieving a longer wear life. Potenza high performance and ultra-high performance tires provide improved grip and enhanced steering response. Premier tires in the Potenza lineup are designated Pole Position, which means better performance for an exciting ride.

If you want to maximize the capabilities of your sports car or performance vehicle, Potenza has the technologies to satisfy your need for speed. Check out more Potenza technologies in our Performance section, or use our Tire Advisor to find the Potenza that best fits your vehicle.

Go here for Potenza warranty information.

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Bridgestone is indelibly linked to performance tires through its Potenza range. – Greg Emmerson, Eurotuner
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Tires Engineered
for Extreme Grip.

Bridgestone Potenza tires are engineered for extreme grip and maximum performance.
For tires that perform their best when you need them most, choose Bridgestone.

Find yourPotenza

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Popular Potenza Tires

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Bridgestone

Potenza S001

Starting At
$ 284.99
Summer | Performance

The Bridgestone Potenza S001 is developed as Original Equipment for premium high performance sports cars, coupes and sedans. The design provides maximum sports performance in dry and wet conditions.

Bridgestone

Potenza RE970AS Pole Position

Starting At
$ 129.99
All Season | Performance

The Bridgestone Potenza RE970AS Pole Position is developed for drivers looking to combine speed capability with all season traction for sophisticated sports cars, sporty coupes and high performance sedans. They provide predictable handling, traction and control on dry and wet roads.

Bridgestone

Potenza RE760 Sport

Starting At
$ 112.99
Summer | Performance

The Bridgestone RE760 Sport is designed to enhance your ride with impressive grip and stability in wet and dry conditions. You’ll be sure to have a comfortable ride with this tire.

Bridgestone

Potenza RE-11

Starting At
$ 153.99
Summer | Performance

The Bridgestone Potenza RE-11 is designed for drivers desiring high performance. Optimized for traction and performance, this tire helps promote an exhilarating ride.

  • Get A Recommendation+
    H
    Get A Recommendation

    We can help find the tire that’s right for you.

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  • Potenza RE-71R+
    W
    Performance
    Summer

    The Potenza RE-71R is engineered with technologies inspired by racing, so it grips the pavement whether on the road or on the track.

    Check It Out]
  • Road-Gripping
    Performance
    +
    d
    Dry Performance
    Technology

    Grab the road by the horns with enhanced responsiveness and handling.

    Learn More]
  • Potenza S-04
    Pole Position
    +
    W
    Performance
    All Season

    This tire delivers ultra-high performance handling, enhanced wear and all-season traction.

    Check It Out]