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Turanza tires absorb road noise and provide a smooth, quiet and reliable ride in both wet and dry conditions.

Turanza touring tires are built by perfectionists, for perfectionists and achieve performance that luxury vehicles demand. Providing balance between a comfortable ride and reliable durability, Turanza is ideal for drivers who want a smooth driving experience. Innovations like the ultra quiet, all season Turanza Serenity Plus set Turanza apart from other touring tires. Discover how peaceful your drive can be when your tires absorb road noise in both wet and dry conditions. Explore our entire line of summer and all season Turanza touring tires for your car, SUV or crossover here.

Turanza is focused on improving handling without sacrificing comfort. Our quiet ride technologies minimize tire noise through an advanced noise-canceling tread design. Innovations in wet capabilities enhance handling on wet roads and provide improved resistance to hydroplaning. Improvements in rubber compounds make the Turanza more durable by enhancing the life of the tread.

You don’t have to compromise performance for a more comfortable ride. Turanza delivers both. Our innovations and attention to detail make this tire ideal for luxury vehicle owners and perfectionists alike. Check out more Turanza technologies in our Performance section, or use our Tire Advisor to find the Turanza that best fits your vehicle.

Go here for Turanza warranty information.

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The Turanza is an excellent Grand Touring tire that simply doesn't bother stopping there.– Sean Phillips, About.com

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Popular Turanza Tires

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Bridgestone

Turanza Serenity Plus

Starting At
$ 128.99
All Season | Touring

The Turanza Serenity Plus was built by perfectionists, for perfectionists. Enjoy improved performance in wet and dry conditions while maintaining long wear life and a quiet, comfortable ride.

Bridgestone

Turanza With Serenity Technology

Starting At
$ 129.99
All Season | Touring

When it comes to performance and comfort, this Turanza is the tire built by perfectionists, for perfectionists. You get reliable wet and dry handling, and Serenity technology adds a soothing quiet to the smooth ride. With its elegant design, Turanza with Serenity technology will earn lavish praise from even the most critical drivers.

Bridgestone

Turanza ER30

Starting At
$ 186.99
Summer | Touring

Original Equipment (OE) tire on select vehicles. See Sizes and Specifications for Original Equipment fitments.

Bridgestone

Turanza ER300

Starting At
$ 148.99
Summer | Touring

Original Equipment (OE) tire on select vehicles. See Sizes and Specifications for Original Equipment fitments.

  • Get A Recommendation+ H
    Get A Recommendation

    We can help find the tire that’s right for you.

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  • Turanza Serenity Plus+ W
    Touring
    All Season

    This tire delivers improved performance on wet surfaces, while offering a long wear life and a quiet, comfortable ride.

    Check It Out]
  • Luxury Performance+ q
    Quiet Ride Technology

    Discover how peaceful your drive can be when your tires absorb road noise in both wet and dry conditions.

    Learn More]
  • Check Out The Turanza Basketball+ a
    Performance
    Balls & Puck

    NBA stars test out the noise-canceling performance of the Turanza Basketball.

    Watch The Commercial]

    Check Out The Turanza Basketball

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    The engineers at Bridgestone have infused their new Performance Basketball with the same noise-absorbing Serenity technology from their Turanza tires. And as basketball greats Steve Nash and Tim Duncan are about to learn, the game may never be the same.

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