Blizzak™ Fact Sheet

The Bridgestone Blizzak ice and snow tire is truly unique, thanks to the patented Multicell® tread compound, available only in the Blizzak.

The Multicell compound:

»  The Multicell compound contains thousands of microscopic cells, or pores, which resemble Swiss cheese when examined through a microscope.

»  As the Blizzak wears, the pores are exposed and create thousands of biting edges that grip the road.

»  The pores are distributed throughout the Multicell compound so as the tire wears, new pores are constantly being exposed along the tire tread surface.

»
  In addition to the biting action, the pores help remove the thin layer of surface water, which often develops on top of icy roads, allowing the biting edges to adhere to the surface. The result is greater driving and braking force on ice and snow-covered surfaces.

Other Blizzak facts:

»  The Blizzak is a studless winter tire that was developed due to environmental concerns over studded winter tires.

»  The Bridgestone Blizzak has the most comprehensive size offering of any winter tire in the North American market.

»  Blizzaks with Multicell compounding are “dual compound” (cap and base) tires.  The cap features the Multicell compound, and the base is comprised of a winter compound, allowing continued use as a winter tire after exhausting the Multicell compound. When the Blizzak is 50 percent worn, a snow platform in the shoulder area lets the motorist know that only five percent of the remaining tread is the Multicell compound.

»  As with any purpose-built winter tire, the Blizzak should only be used during the winter season to maximize the tire’s life span. The motorist should utilize conventional tires during other seasons.

»  Note: The Blizzak DM-Z3, WS60, WS-50, Blizzak W965 and Blizzak MZ-03 contain Multicell compound. The Blizzak LM-25, Blizzak LM-25 4x4, Blizzak LM-22 and Blizzak LM-18 do not contain Multicell compound, but instead utilize a conventional winter driving compound.

Download Hi-Res images of the Blizzak tire and the Blizzak tire in winter driving conditions at www.bridgestonetire.com.