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Sustainability

We work hand in hand with our customers, partners, and communities to build leading products with the goal of incorporating innovative and increasingly sustainable technologies. Together, we focus on what really matters: creating a healthier tomorrow so our future generations can thrive.

ENGINEERING SOLUTIONS FOR A HEALTHIER WORLD

Powered by features ranging from energy-efficient performance to long tread life, our line-up of products puts you in the driver's seat to help shape a better tomorrow.

WE’RE DEDICATED TO POSITIVELY IMPACTING THE NEXT GENERATION

Bridgestone Guayule Research Farm
We’ve invested over $100 million to explore uses for the guayule shrub, which has qualities nearly identical to natural rubber. We’re partnering with local U.S. farmers and Native American tribes to leverage up to 25,000 additional acres of farmland for harvesting guayule. This innovation in more eco-conscious tire production alongside our other efforts, will help us work toward our goal of manufacturing products from fully renewable and recycled materials by 2050, because what really matters is leaving the world better off than we found it. View All Warranties

BUILDING A SUSTAINABLE FUTURE

Bridgestone is committed to ensuring that future generations inherit a more sustainable society. From land conservation to the advancement of material circularity in our products, this commitment shapes our three key sustainability objectives.

person in a special wheelchair for competition

1. IN HARMONY WITH NATURE

We've embraced the vital task of safeguarding biodiversity by enhancing habitats on our owned lands, championing environmental education programs and fostering innovative environmental research and operations within our R&D facilities. Moreover and in 2023, six of our tire facilities proudly hold zero-waste-to-landfill status. Our commitment extends to water conservation initiatives, widespread tree planting efforts, and nurturing The Woodlawn Wildlife Area, a habitat we restored on a former landfill site in rural Maryland.

Alternate Green Firestone INDY tire

2. VALUE NATURAL RESOURCES

To reduce natural resource use in our tires and products, we prioritize innovative design. We even use Guayule in the sidewalls of Firestone Firehawk Race Tires for the IndyCar circuit to help bring sustainability to innovations in high-performance. Looking ahead, we're dedicated to advancing a circular economy, aiming for a 40% recycled materials rate by 2030 and a full transition to renewable and recycled recyclable materials by 2050.

solar panels

3. REDUCE CO2 EMISSIONS

We’re dedicated to minimizing environmental impact by reducing emissions across our tire and product operations. Our ambitious goal entails slashing CO2 emissions by 50% before 2030 and ultimately achieving complete carbon neutrality by 2050.

This practice applies beyond just more eco conscious tire operations, emphasizing a holistic approach to sustainability that resonates throughout the long-lasting lifecycle of our products.

THE BRIDGESTONE E8 COMMITMENT TO OUR FUTURE

Bridgestone's E8 Commitment echoes a profound responsibility—a belief that the Earth we inhabit is borrowed from generations yet to come. It's a promise built on eight uniquely Bridgestone values. E8 isn't just a pledge; it's putting our dedication into action to shape a future where mobility and responsibility coexist, creating a thriving world for today and tomorrow.

E8 commitment logo

Our Sustainability Values

Our Bridgestone E8 Commitment encompasses eight key values through which we are working to foster a more sustainable world for all.

Energy

Ecology

Efficiency

Extension

Economy

Emotion

Ease

Empowerment

 

EXPLORE MORE OF BRIDGESTONE’S SUSTAINABILITY WORK

Join us in our cause of leading the development of eco conscious tires and learn more about our sustainability efforts in press releases, news, company highlights and reports covering how we’re putting our plans of building a brighter tomorrow into action today.